Press //
Howse Williams advised on the IPO of Activation Group Holdings Limited
Submitted by // H Lee, Partner and B Ho, Partner
17 January 2020


Howse Williams ("HW"), a leading Hong Kong independent law firm, acted as the legal adviser to the sole sponsor and the underwriters in relation to the approximately HK$400 million share offer and listing of Activation Group Holdings Limited (Stock Code: 9919) ("Activation" or the "Company") on the Main Board of the Stock Exchange. Dongxing Securities (Hong Kong) Company Limited acted as the sole sponsor while CMB International Capital Limited acted as the sole financial adviser. Dongxing Securities (Hong Kong) Company Limited, CMB International Capital Limited and Haitong International Securities Company Limited acted as the joint global coordinators, joint bookrunners and joint lead managers. The IPO was well received by the retail investors in Hong Kong and the Hong Kong Public Offering was oversubscribed by over approximately 113.75 times.

Activation is a leading and fast growing integrated marketing solutions provider that focuses on the provision of (i) experiential marketing; (ii) digital and brand communication; and (iii) public relations services. Based in Shanghai and Beijing with operations covering the Greater China, the Company ranked first in the experiential marketing services for premium and luxury brands market in Greater China. It also taps into the market for sports and entertainment IP development with exclusive rights to organise authorised events with LaLiga Club brand and Le Tour de France brand for marketing, sponsorship, merchandising and other uses in the PRC, as well as a joint venture with Stufish Production for the production of entertainment shows.

HW is delighted to be part of the significant milestone for Activation. The HW team was led by partners, Heidi Lee and Brian Ho who were supported by associates Yen Yum and Ellin Yan. The team had lead responsibility on the drafting of prospectus and other legal documentation, providing advice on corporate and regulatory issues, communicating with the regulators and undertaking general transaction management.

About Us

Howse Williams is an independent law firm which combines the in-depth experience of its lawyers with a forward thinking approach.

Our key practice areas are corporate/commercial and corporate finance; commercial and maritime dispute resolution; clinical negligence and healthcare; insurance, personal injury and professional indemnity insurance; employment; family and matrimonial; property and building management; banking; fraud; financial services/corporate regulatory and compliance.

As an independent law firm, we are able to minimise legal and commercial conflicts of interest and act for clients in every industry sector. The partners have spent the majority of their careers in Hong Kong and have a detailed understanding of international business and business in Asia.

Disclaimer: The information contained in this article is intended to be a general guide only and is not intended to provide legal advice.  Please contact if you have any questions about the article.